Tim Cook Slams “Absurd” Story About Tension with Jony Ive

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The Apple CEO said the Wall Street Journal’s reporting “shows a lack of understanding about how the design team works and how Apple works”

died in 2011. The slump, it suggested, was due to tensions between Jobs’ protege, Ive, and Cook, who had shifted the company’s focus to operations over design. But that’s not the case, Cook told Byer. “We know the truth and we know the incredible things [the design team is] capable of doing,” he wrote. “The projects they’re working on will blow you away.”request for comment, but Ive himself praised the company in his statement last Thursday announcing his departure.

”is standing by its reporting. Apple hasn’t released a major new product since the Apple Watch in 2015, spending recent years mostly focusing on new iterations of its existing product line. The company, of course, remains enormously successful. But,last week, there is anxiety within the company that it “needs another hit” on the scale of the iPhone or iPad. “People who have been there forever don’t want to keep doing incremental updates to current products,” a person close to Apple told.

 

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Tim Cook has literally turned apple from a revolutionary tech company to another device maker.

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