Tim Cook Announces Apple’s $100 Million Racial Justice Initiative

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Apple’s Racial Equity and Justice Initiative will focus on education, economic inequality and criminal justice reform.

Apple is creating a $100 million racial justice program to promote racial justice inside the company, CEO Tim Cook announced Thursday, as corporate leaders across the U.S. seek to respond to the George Floyd protests and are under a renewed pressure to address racial inequality at major companies.... [+]Internally, Cook said the company will expand its recruitment efforts with HBCUs, create a camp for black developers and increase spending with black-owned companies.

The CEO also said Apple would form a partnership with the Equal Justice Initiative, a nonprofit providing legal representation to prisoners who may have been denied a fair trial, though it is unclear how much money will be donated or what that partnership entails. The program will be helmed by Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives, who in 2009 was named the first African American EPA Administrator in U.S. history.

 

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