FILE - The TikTok logo is displayed on a mobile phone in front of a computer screen, Oct. 14, 2022, in Boston. TikTok will begin labeling content created using artificial intelligence when it's uploaded from certain platforms. TikTok says its efforts are an attempt to combat misinformation from being spread on its social media platform. The announcement came on ABC's Good Morning America on Thursday, May 9, 2024.
TikTok said that it's teaming with the Coalition for Content Provenance and Authenticity and will use their Content Credentials technology. Over the upcoming months, Content Credentials will be attached to content made on TikTok, which will remain on content when downloaded. This will help identify AI-generated content that's made on TikTok and help people learn when, where and how the content was made or edited. Other platforms that adopt Content Credentials will be able to automatically label it.
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