TikTok's growth will spark content moderation pains — and greater transparency is the fix

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As it continues to grow, TikTok will need to prioritize transparency to assure it's maintaining a safe environment:

For comparison, we know Facebook has about 20,000 human content moderators for its 2.38 billion global users — one for every 119,000 global users — and it still struggles to rein in content abuses.TikTok needs to ensure that users, influencers, and creators feel safe creating, sharing, and engaging with content on its platform.

TikTok needs to maintain trust with advertisers, businesses, and publishers who are increasingly looking to the app to reach young people. Because the app needs to secure music licensing deals to supply its platform with songs, record labels, talent agencies, and recording artists are also critical.

As a balm for that failure, they've begun offering stakeholders greater transparency — a particularly crucial step amid heightened public scrutiny. Transparency reports — now provided by

 

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