TikTok plans global layoffs in operations and marketing

The global layoffs are expected to hit teams that handle user support and communications, as well as content and marketing. TikTok’s current global user operations team will be dismantled as part of the move, and remaining employees will be distributed among the company’s trust and safety, marketing, content and product teams. News of the layoffs was first reported by The Information. TikTok didn’t respond to a request for comment.

Some TikTok employees were notified of the layoff plans Tuesday evening — after The Information’s report — when Adam Presser, the company’s head of operations, and Chief Brand and Communications Officer Zenia Mucha sent a message to affected teams, the people said. The layoffs had been in the works for some time, perhaps almost a year, but recent turnover in TikTok’s marketing, trust and safety and operations teams prompted delays, one of the employees told CNN.

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