TikTok makes $2.1 million TV ad buy as Senate reviews bill that could ban app

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TikTok opened a new front in its lobbying campaign against a bill that could effectively ban the app in the United States.

"Think about the 5 million small business owners that rely on TikTok to provide for their families," one purported TikTok user says in thehas reserved television ad space in the battleground states of Nevada, Montana, Wisconsin, Pennsylvania and Ohio, according to previously unreported data from AdImpact.

The Big Apple and Beantown are key ad markets for reaching young people and journalists. Minnesota is the home state of Democratic Sen. Amy Klobuchar, one of TikTok's fiercest critics in Congress. Klobuchar is also up for reelection this year. Yet despite having passed the House by a vote of 352 to 65, the TikTok bill still faces an uncertain path through theSenator Maria Cantwell, a Democrat from Washington, speaks during a Senate Finance Committee hearing in Washington, D.C., on Tuesday, June 8, 2021.Senate Majority Leader Chuck Schumer, D-N.Y., recently said senators would need time to "review the legislation" before he could share any timelines for potential passage.

"We think the public at-large should know that the government is attempting to trample the free speech rights of 170 million Americans and devastate 7 million small businesses nationwide," a TikTok spokesman explained.

 

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