TikTok Introduces Direct Tipping for Creators

has unveiled a hub of new and existing tools that will allow creators on the wildly-popular video-sharing platform to exploit additional monetization opportunities as they grow their followings.,” the toolset is open to eligible users, whom TikTok defines as those 18 years or older who have met the minimum follower requirements , have at least 1,000 video views, have posted three videos in the past month and have an account in good standing under TikTok’s community guidelines.

TikTok’s Creator Next will also include LIVE Gifts, an existing tool that generates tips based on the amount of engagement received by a creator’s livestreams. Additionally, LIVE Gifts will live alongside a brand-new tool, Video Gifts, that allows creators to receive tips based on engagement with their non-live videos for the first time. LIVE and Video Gifts tips are paid out with “Diamonds” that creators can then redeem for money.

The new toolkit additionally includes Creator Marketplace — the official space on TikTok for brands and creators to curate collaborations on the app — which is now being opened up to users with at least 10,000 followers. The tool allows brands and agencies to browse creators from 24 countries and reach out to them directly about partnerships.

Lastly, Creator Next will include the previously-introduced Creator Fund, which pays creators for their content based on a number of different factors, including video views and engagement.among social media platforms and the music industry – SoundCloud and Spotify have recently introduced similar models for fans to tip artists directly, and the practice is much more common in Asian markets.

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