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Heart-eye filters. Negative space heart makeup. Heart-shaped products. TikTok has Valentine’s Day makeup on lock, with folks leaning into the holiday in the coolest ways. It has me, as single as I am, wanting to celebrate V-Day with all the heart-shaped products on the market. And there are a ton this year, both returning old favorites and new innovative products. Seriously, I’m obsessed.
Valentine’s Day makeup doesn’t have to be just pink or red, either. I’m seeing some really killer black heart shapes created right into eyeshadow looks. I’m not sure if I have the skills — or the patience — to draw on each of these hearts but I can shop heart-shaped products that will fit right into my routine. These are products you’ll use all year round because we don’t waste makeup here.
Colourpop’s ultra-popular heart-shaped blush is back this year and new brands are getting into the action, too. Dose of Colors’ blush literally creates a heart shape onto your face making it the cutest way to get in on the rosy cheek trend. Keep reading and shop more of my favorites from this season.ColourPop Pressed Powder Blush The cutest — and most pigmented — blushes are back this year after selling out like crazy last Valentine’s Day.
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