TikTok Has Changed Music — And The Industry Is Hustling To Catch Up

Analyst Tatiana Cirisano says the music industry used to hunt for unknown talent and develop it. But the rise of TikTok has helped to flip that formula.

"There's kind of this fear, I think, for people that have built huge followings on TikTok that if they stop at any point, people will just stop following them or they'll forget or they'll move on," Cirisano said.Damoyee is a 21-year-old an independent music artist/content creator from Dallas, Texas. She is a composer, producer, singer, songwriter, and she plays a lot of instruments.She posts a lot of covers and remixes of other songs, usually trending ones.

This happened w/YouTube as well…Bieber, Halsey…

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