For years, I wrote off TikTok as 'the sing-along app.' Having worked at Snapchat, I was required to do a certain level of recon on anything that interested teens. After five minutes of Disney lip syncs, I felt like a voyeuristic Methuselah. Scared I’d eventually get an “Ok Boomer” push notification, I archived the app and designated it in my mind as something for young people that enjoy choreography.
For the uninitiated, TikTok isn’t like other social apps—you don’t need to follow anyone to see content, so there’s no pressure to create; endless scrolling is encouraged. Unlike Snapchat, which emphasizes content creation by opening with a camera, or Instagram, where you need to follow people to generate your main feed, TikTok takes a page from streaming platforms.
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