This week’s TikTok news came with a strong feeling of déjà vu. Now, with the Biden administration giving up to a year for the app to be spun off from ByteDance or face a ban from the US, the question is: what happens next? ByteDance has been clear that it will fight this new law in the courts on First Amendment grounds, which is how it successfully defeated the Trump administration’s 2020 ban attempt.
It’s no longer predicting what you want to see next and instead using a more mundane, rule-based system for showing popular content on the platform. Now that this switch has been built for the EU, my sources at TikTok think it will be easier to disconnect the algorithm from the app elsewhere. One could argue that there’s nothing TikTok could have done differently to avoid being in this situation, given the increasing hawkishness against China in Congress.
Source: Law Daily Report (lawdailyreport.net)
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