Threads Will Not Amplify News on The Platform, Says Instagram's Mosseri

Head of Instagram Adam Mosseri said Wednesday that Threads will not amplify news on the platform. Users are flocking to Threads for up-to-date information about the Israel-Hamas conflict, the Ukraine war, and the 2024 election, but the platform will not be making the content any easier to find. “We’re not anti-news,” said Mosseri in a response to a concerned user on Threads. “But, we’re also not going to amplify news on the platform.

Since Elon Musk purchased X, the news space has become ever more muddied, with NPR leaving the platform entirely after being labeled, falsely, as ‘state-affiliated media.’ This week, researchers uncovered a propaganda network of 67 accounts on X promoting misinformation of the war in Israel. Despite a promising start for Threads with 100 million sign ups in the first week, the platform lost 80% of its daily active users just a month later.

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