The footwear brand is bringing 'circular fashion' with it.
NYC-based sneaker brand Thousand Fell makes shoes that are actually designed to be recycled — and they're now available in Canada.
a NYC-based brand, says it has created the world’s “first recyclable sneaker.” Made of materials like upcycled clothing, plastic water bottles and even food waste, the brand has filled a gap in the notoriously wasteful footwear industry. The minimalistic vegan shoes have generated a lot of buzz and
racked up hefty waitlists— and as of September 22, they’re available in Canada, too.Chloe Songer and Stuart Ahlum founded the online sneaker brand in 2018, and have since seen strong demand from the Canadian market — specifically in Vancouver, Toronto, Calgary, Montreal and Edmonton. The founders had hoped to make the brand available in Canada from the start, Songer tells
FASHION, but it’s been challenging to figure out the logistics for the brand’s “take back” business model. When customers are done with the shoes, the brand encourages them to return the used footwear. Thousand Fell has a recycling centre in New Jersey (another in Texas is in the works) that collects all of the returned shoes, so they’ve had to figure out how to get Canadian customers’ shoes back to those facilities. For now, that method is by mail. headtopics.com
“When you’re done with your sneaker, you send it back to us — we’ll pay for the recycling, we’ll pay for the shipping — and we’ll shoot you a $20 credit towards your next pair,” says Songer. They call it their “SuperCircle” program — aimed to get consumers familiar with the concept of circularity in the fashion industry.
What is circular fashion, you may ask? Songer says it’s basically the opposite of our current linear economy model, where we “take-make-waste.” With this model, materials are collected, transformed into products, and used until they are discarded — adding to already
high levels of waste in the fashion industry Read more: FASHION Magazine »
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