Photo: Courtesy of the Retailer I’m old enough to have been in the beauty world when Frederic Fekkai became famous. The Aix-en-Provence native had been toiling away at a salon on the Upper East Side when, in the late ’80s, then-president of Bergdorf Goodman Dawn Mello met him and was so charmed that she had a posh salon built on the top floor of the department store and labeled with his name.
Fekkai went on to sell his line to Proctor and Gamble, but in 2018 he bought his name back and launched The One by Atelier Fekkai, with formulas and packaging as luxe as his original brand, but with a more modern font. This fall, he added the Pure collection to The One group. And as an original fan, I’m so glad he did.
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