This Silicon Valley founder is an expert in designing presentations. Here's what he thinks your startup needs to include in a pitch deck — and what you should leave out.

Mitch Grasso has some advice for founders on how to design their pitch decks and what their presentations should include.

"Every pitch, every presentation is primarily about telling a story and not about designing beautiful slides, necessarily," Grasso told Business Insider in an interview earlier this month."That's something you don't want to be worrying about." "You don't want it to be incredibly creative, because then it's distracting," he said."You don't want it to be incredibly terrible, because then it's distracting as well."At least for entrepreneurs whose companies are still in their early stages, there are certain elements Grasso thinks they should need to include in their decks.

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