, which hold an inordinate amount of the industry's power, have been reluctant to sell on Amazon, which is infamously known for its no-frills shopping experience.
Those challenges haven't prevented Amazon from trying. It struck a partnership with luxury beauty line, Violet Grey, in 2017. This April, it announcedNow, as color cosmetics sales slow in comparison to rapid-fire growth in skincare, the tide may be turning in Amazon's favor. Cosmetics is still the largest portion of the $18.8 billion prestige beauty business, according to trade organization The NPD Group.
The slowness in cosmetics is showing itself in the industry's titans, Sephora and Ulta — thereby possibly denting the exclusive loyalty brands feel towards them.CEO Mary Dillon said in May the company's sales growth, while a strong 12.9%, was still dragged down by "softer" sales in prestige cosmetics. Executives have in the past indicated the legacy brands are having a hard time fending off upstart brands like Kylie Jenner's Kylie Cosmetics.
"On the existing brands ... including some of the biggest brands that had been driving growth over some time at Ulta are continuing to struggle. There's a transformation in the makeup business right now. The category remains healthy, but there's a shift in consumer preference on brand," said David Kimbell, Ulta's president and chief merchandising and marketing officer, in May.
Sephora, meantime, is giving increased space in its stores to skincare rather than cosmetics, reflecting changing habits.
Maybe someone should help Gaga sober up.
But she’s ugly. 🤣
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