This Popular K-Beauty Brand Is Making Korean Makeup More Accessible to All

  • 📰 Allure_magazine
  • ⏱ Reading Time:
  • 50 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 51%

United States Headlines News

United States Latest News,United States Headlines

K-beauty brand hince_official is taking over Seoul *and* taking down old-school makeup standards.

, and The Face Shop. While honing in her product development and brand marketing skills there, she decided she wanted to create a beauty brand that reflected her own vision.So Kim set out to create a beauty brand that respected and inspired our generation with a name that sounds soft yet firm:Kim's primary goal for Hince is to develop products with sheer, buildable textures that effortlessly accentuate customers' natural beauty instead of correcting it.

Hince's new eye shadow palettes have the same versatility, too. Among its 10 colors, there are eight different textures and finishes. They come with a mixing palette and spatula, so you can easily concoct custom hues. You can take the matte rust or teal and glitz it up with flecks from the pan of creamy glitter.The second concept Kim keeps in mind for Hince is a muted, soft color palette for the products across the board to make them approachable for a wider range of skin tones.

For Hince's latest collection is called "My Attitude." On its website and social media, you can find tag lines alongside images of Korean actress Kim Yong Ji motivating customers to find freedom in self-expression and confidence in your passions and beliefs, as well as living for yourself in your own point of view — not someone's perspective. Another called "New Depth Inside You" urged customers to discover new sides of themselves alongside glossy, moody hues.

 

Thank you for your comment. Your comment will be published after being reviewed.
Please try again later.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:

 /  🏆 473. in US

United States Latest News, United States Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Why Koreans Are Swapping Their Famous 10-Step Routines for the Skin-Care DietIt’s the minimalist K-beauty trend you’ve never heard of, but every Korean pop star is already obsessed with.
Source: Allure_magazine - 🏆 473. / 51 Read more »

How Paula's Choice Became a Success By Calling Out Other Brands' Subpar Skin ProductsThe brand's founder, Paula Begoun, discusses her decades-long career as a beauty industry watchdog:
Source: Fashionista_com - 🏆 474. / 51 Read more »

Jackie Aina Will No Longer Work With Morphe'I refuse to align myself with a company that continues to retail antiblack racist beauty brands.'
Source: NylonMag - 🏆 697. / 51 Read more »

Alert: Ulta Beauty Just Dropped A 'Harry Potter' Makeup Collection And You Can Shop It NowUlta Beauty Just Dropped A New 'Harry Potter' Makeup Collection Inspired by Each House
Source: seventeen - 🏆 412. / 53 Read more »

This Image of Ellie Goldstein for Gucci Beauty is its Most Liked Post EverEllie Goldstein is one of the new faces of Gucci Beauty – and her image is the most liked post ever on the brand's Instagram account. That's so awesome! She's a natural beauty :)
Source: FashionCanada - 🏆 35. / 63 Read more »

#BlackoutDay2020: Black-owned beauty and fashion brands to support now and foreverJuly 7 is BlackoutDay2020, a social media movement aimed at supporting nationwide economic solidarity amongst Black-owned businesses. The social media movement didn’t care when black owned businesses were being burned and looted last month. WokeWhenConvenient Lol give black people money day is now a thing Hello segregation😂. It’s been a few years.
Source: ABC - 🏆 471. / 51 Read more »