, and The Face Shop. While honing in her product development and brand marketing skills there, she decided she wanted to create a beauty brand that reflected her own vision.So Kim set out to create a beauty brand that respected and inspired our generation with a name that sounds soft yet firm:Kim's primary goal for Hince is to develop products with sheer, buildable textures that effortlessly accentuate customers' natural beauty instead of correcting it.
Hince's new eye shadow palettes have the same versatility, too. Among its 10 colors, there are eight different textures and finishes. They come with a mixing palette and spatula, so you can easily concoct custom hues. You can take the matte rust or teal and glitz it up with flecks from the pan of creamy glitter.The second concept Kim keeps in mind for Hince is a muted, soft color palette for the products across the board to make them approachable for a wider range of skin tones.
For Hince's latest collection is called "My Attitude." On its website and social media, you can find tag lines alongside images of Korean actress Kim Yong Ji motivating customers to find freedom in self-expression and confidence in your passions and beliefs, as well as living for yourself in your own point of view — not someone's perspective. Another called "New Depth Inside You" urged customers to discover new sides of themselves alongside glossy, moody hues.
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