This Nike ad showing a woman’s underarm hair is making some people very uncomfortable

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Why are we so freaked out over a woman with body hair?

The Nike Women Instagram account posted an ad featuring Nigerian-American singer Annahstasia modeling one of the brand’s sports bras — and with her curly underarm hair on full display — captioned with “Big mood.”

Still others called out the double standard that men aren’t shamed for underarm hair, but women are. View this post on Instagram Into the woods with Lip Pencil in Chestnut is probably the closest to nature we'll get this year. M·A·C Artist @mttthw helps @nats.vibe find her wild side. #Regram Men aren’t the only ones covered in hair — although many advertisements featuring smooth women with perfectly-plucked brows, silky legs and bare underarms would have you think otherwise. As fellow mammals, women are also covered in a fur coat, to varying degrees.

ALSO READ: This author wants to destigmatize the smells, sounds and body hair that come with being a woman “I think it’s a combination of hair removal, in large parts, does happen in very personal areas. And hair removal is also seen as a sign of cleanliness,” explained Beth Egan, associate professor of advertising at the Syracuse the Newhouse School of Communications. “So if women don’t bleach or wax their lip line, we’re as catty to each other as anyone else: ‘Look, she’s not taking care of herself. She’s not properly grooming.

 

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No its not. No one cares about it but you got nothing to write about.

It’s market watch that puts this photo up not Nike.

So don’t buy Underarm hair.

People are dumb

no shit. thats what happens when you dont use models

No big deal! Very little!

Why show this same add over and over and over and over and over and over.

Fine, but why use make up then if you’re going for the all natural look?

I’ve seen hairier

Maybe she is French

Pubie

When is Nike changing CEO?

Are men not allowed to have an opinion on what they like with regard to women? Gtfo here with this nonsense.

Nike is such a garbage company.

Gross

you really are a waste of time aren’t you?

justashley24

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