This New Online Retailer Pairs Shoppers With Beauty Brands That Align With Their Values

"Today, more than ever, shoppers understand that how and where they spend their dollars can drive real economic impact," says Geenie founder Chana Ginelle Ewing.Author:Stephanie SaltzmanPublish date:Jul 27, 2020We're living in a time when major corporations are being put on blast — for problematic labor practices, problematic leadership, problematic political affiliations, problematic sustainability practices, you name it.

The community-building component is also core to Geenie's mission. From launch, it will allow shoppers to connect with fellow like-minded consumers and engage with content, including "Ask Me Anythings" with brands and educational resources on anti-racism, ethical shopping and more. For consumers, we aim to be an engaging discovery platform to find the brands that fit your aesthetic and your vision for the world. Ultimately, our goal is to rewrite the beauty narrative, centering those who are otherwise under-resourced and overlooked .

Tell me about the community and content aspects of Geenie. Why is important to you to include that as part of an e-commerce platform?

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