This New ASOS Collection Makes a Case for Wearing Neon Head to Toe

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The brand's collab with Christian Cowan finally launches today!

is launching more than 35 pieces in his collab with ASOS, including womenswear, accessories, unisex pieces, and pieces just for ASOS Curve, the retailer's plus-size haven.

Elements of Cowan's signature style are evident in his collection, including the black and white checkerboard print sported by Cardi for heralbum cover. The collection is lively, graphic, and glamorous, with bright colors like neon green paired with more subdued lilac shades. Echoes of the '80s are ever-present, with puffed sleeves, ruffles, big bows, and one-shoulder minidresses galore. The collab also includes oversized T-shirts, a puffer vest, and a tracksuit in lime green.

Pieces of the collab were shown alongside Cowan's main line designs during New York Fashion Week in September. Previously, the designer has worked with brands like Bumble and bumble; the haircare line and the designer, worn at one of Cowan's NYFW shows. Prices will range from $10 to $150, making the Christian Cowan collab a budget-friendly way to add a little high-fashion glamour and glitz to your fall and winter wardrobe.

 

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