This New Ad Shows the Realistic Struggles of Breastfeeding

Don't Miss Frida's Realistic Breastfeeding Ad That Aired at the Golden GlobesCourtesy of Frida

The ad depicts new mothers struggling to get the hang of breastfeeding and pumping while managing their new babies. Although we would like to think we inherently know how to take care of children when they arrive in our arms, the women in the ad openly acknowledge that there’s a learning curve when it comes to motherhood. They reassure themselves by saying, “you got this,” although there’s a nagging feeling in the back of their mind that ponders how “good moms should know how to do this.

It’s no great secret that there’s hardly any realistic representations of new motherhood. Breasts are often obscured , and the very real discomfort of breastfeeding is barely mentioned. In their commercial for breast care products–a series of pads and warmers to offset the pain of sore breasts and chapped nipples–Frida portrayed the real-life struggles that new moms face when choosing to breastfeed their children. The tagline read, “Care for your breasts. Not just your baby.

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