This Light-Activated Coat Stole the Show at Fendi

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The ' I demand more attention' coat. A need. Fendi

Fall 2020 men's show in Milan, a model stood still on the runway as hanging light fixtures shone bright up and down his coat, transforming it from a white base into a shade of yellow. The hi-tech display comes by way of Anrealage Creative Director Kunihiko Morinaga, who was asked by Silvia Venturini Fendi to take part in the show.Morinaga, a finalist from last year's LVMH Prize, is known for infusing advanced technological techniques with his hand-crafted designs.

Speaking of yellow, the Roman house's signature shade was seen virtually everywhere: on Fendi shopping totes, box bags, baguettes, sneakers, scarves, parkas, and suits. See, below, for all the eye-catching pieces in the brand's famous yellow hue.

 

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Fendi i bet you can see this man from space

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