Palestinian label Trashy Clothing’s
summer 2021 campaign, titled Pride for Pay, is a collection of hot-weather clothes made for vacationing in paradise. One model wears a black vegan leather tank top with a pair of shorts by an idyllic-looking pool. In another, a group of models exits the pool in skirts and crop tops, while others walk together through the desert. The images are both inspired by tourism ads and the glamorous imagery of Steven Meisel’s Versace spring 2002 campaign, which showed bronzed models lounging at the beach.
In order for Lawrence to visit his friends in Ramallah, Palestine, he has to wait up to two hours to pass a checkpoint, whereas, without a checkpoint, the trip would be only around 20 minutes. To quickly pass though, Lawrence and his friends often dress in skimpier outfits, in hopes of appearing more Western or foreign. In turn, Trashy Clothing underscores this point with pieces that are as easily removable as possible, using accessible zippers and exaggerated slips.
These two designers are used to making political statements. In 2018, they presented a runway show in Berlin that featured a wall obstructing the view for half of the audience, a division that represented the one between Palestine and Israel. Lawrence and Braika embrace the discomfort. “That is part of our brand identity, the superficiality mixed with pain,” Lawrence says.
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