Fashion trends have a life cycle. You know how it goes: One day they’re in, the next day they’re out. But throughout the many highs and lows of the past four years, one item has only gained in popularity: the camp shirt. Introduced on the Spring 2016 menswear runways, the short-sleeve, open-collar shirt has become a cultural phenomenon. Today they are offered at every price point and in every pattern: solid, striped, floral, tie-dye, or artist made.
style director Olie Arnold. “It’s been a while.” Arnold credits the silhouette’s appeal across age, gender, and personal style to the diversity of options in the market. “We’re seeing it from the luxury brands, like Brunello Cucinelli, through to the more contemporary brands,” he says. “We just picked up a new brand called Endless Joy. It’s made in Bali. All the prints are custom, they’re beautiful and quite mad.
Arnold name-checks Amiri, Off-White, and Rhude as other labels offering interesting iterations of the camp shirt, while also pointing to the easiness of the shape as a selling point. “I think it’s that kind of summer piece that’s really easy: It works with a chino, it works with a jean, it works with shorts. It’s got much more versatility to it, and it’s just more exciting. It sort of brightens your day when you wear something like that.
Nolan echoes that sentiment. “I think the trend for patterned camp collar shirts will stick around. They’re a cult classic, and they’re associated with good times. People like and need good times!” Now more than ever, right?
I love the bottom part, the green flamey thing, but I don't like the other graphics much.
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