– and used the Inkifi calculator to determine how much each like was worth. Using the calculator, they were able to determine that one like equals 42 cents. Over the past year there were 281 photos of Meghan posted and 161 photos of Kate .
“The royals are talked about all the time and we wanted to see how they relate to social media and fashion,” Damon Culbert, the lead researcher on the project told. “Kate and Meghan are both powerful social media influences, but Meghan came out on top in our research. It’s her first year as a royal and it has been a very busy year with a marriage and the birth of Archie. It goes to show that the Duchess of Sussex’s online presence is highly valuable to audiences around the world.
Whilst they aren’t in the Kylie Jenner league and don’t get paid for their social media posts, they remain amongst the most influential public figures in the world. “They are able to curate their public image by how they are seen and photographed,” says Culbert. “For example, Meghan opting for ethically and sustainably produced fashion.”
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