This Instagram Account Is Holding Beauty Brands Accountable For A Lack Of Shade Ranges

in order to compare popular foundation ranges to Fenty Beauty to see how their range compared. This inspired me to focus on a single brand each time and display their range on a more focused and in depth way," she said.

Admitting that it is frustrating brands still release products that are not inclusive, Lopez explained she continues this project to challenge what's considered the norm in beauty. "Beauty is meant to encapsulate a wide spectrum of interpretations and expressions. It’s meant to include a wide spectrum of colors, sizes and more.

At a time when inclusion should surely be the norm, Lopez wants companies to think twice about launching something that doesn't come with options for all. "For me, don’t launch it unless it can appeal to a large portion of the market; otherwise, it’s not a reliable product," she said. "Knowing it’s 2020 and that I still have to have these conversations with some brands makes me so frustrated.

Having an Instagram platform isn't required of demanding change from your favorite beauty brands, and Lopez encourages others to be unafraid in asking for more. "Always have the confidence to say something. For me, I always say that these brands don’t pay my rent so there’s nothing I can lose. I’d rather call out a brand now than 'hope for improvements in the future,'" she says.

The Shady Series isn't the only Instagram movement encouraging change in the beauty industry. In June, Sharon Chuter, the founder of UOMA Beauty,

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