Chinese shoppers are increasingly looking to buy refined items that speak to their cultural identities — so much so that there’s a growing wave of fashion and lifestyle brands seeking to
Lions and peaches, representing strength and vitality, respectively, in Chinese culture, are the two dominating themes of the brand’s offerings, which include cups, vases, flagons, plates, jars, lamps and candle holders – all done in the form of Kwon-glazed porcelain, a type of overglaze colored porcelain art produced in the Guangzhou region – as well as chairs, screens, cushions, throws, tote bags and phone grips.
“We were told that the Zara leadership called it one of its most successful collaboration projects to date,” Luo adds.The brand is working on a new collaboration and plans to go global in the second half of 2024 with a few experiential pop-ups. Trademark paperwork in the European Union and the U.K. is already underway.
The process has already started. Last year Xi Xing Le teamed with Otola, a fragrance store and a restaurant in Aranya, a trendy resort town in Beidaihe outside of Beijing that’s been compared to New York’s Hamptons, for a playful pop-up with fragrances, candles and other necessities for a visually pleasing dining experience.Wang grew up in Henan, home of the famous Chinese ceramics Jun ware, and has been studying the differences between porcelain styles since she was little.
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