This DIY Pop Star Made His Own Gucci Campaign

The visual depicts Darkholme lost at sea and tied to a ship's mast with red fabric laid across his naked body. It's almost hard to believe that he created the visual alone in isolation with limited resources."In quarantine, artists are having to find new ways to create work with what they have immediately at their disposal," he says."Home, alone, and on a budget, I set out to produce a quality fashion film.

Roman Darkholme on Instagram: “Serving you “Fake GUCCI” feat. my new single “BOY IS FLY”🕊 Fashion video looks and gay-pop music made at home and on a budget hoe🌊🌊🌊 Music,…” Darkholme continues,"Gucci's fashion videos are beautiful and engaging, so creating something that approaches their 'art come to life' aesthetic was a fun challenge."

"Boy Is Fly" is a lovestruck ballad with dazzling synthesizers and glistening beat drops. The song, which follows other Darkholme bops likeseems to capture a feeling of new love and the excitement of a relationship at its earliest stages."I want to take you back to my town," he sings."I want to show you around." Though it all seems earnest, Darkholme puts it plainly:"The concept for the song is I'm horny for dick," he says.

Source: Entertainment Trends (entertainmenttrends.net)

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