This Celeb-Beloved Brand Started in a College Dorm Room

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Tia Adeola founded her namesake fashion brand in 2017 and since then her creations have been spotted on everyone from musician SZA to model Gigi Hadid.

Small Business Spotlight: Celeb-Beloved Clothing Brand Tia AdeolaWomen running their own companies? We love to see it. In our monthly series Small Business Spotlight, we chat with independent fashion entrepreneurs about their journey to be-your-own-boss status.

Her signature ruffle tops are the designer's modern interpretation of the past. Thanks to Instagram, Adeola's bold pieces attracted the attention of musician SZA, who performed at Coachella in a Tia Adeolain 2018, putting Adeola on the fashion map. The designer, who was still in college then, recalls watching the skort set rapidly sell out, something she had never experienced before."I didn't even have enough product to cater to what everyone wanted," she says.

"I ultimately want to be a luxury designer, have a fashion house, and have predominantly Black female staff who are well trained, well paid, and further expand my label into a whole empire."Tia Adeola"If I am being 100-percent honest with you, I have just been winging it. I own my business fully and do not have investors.

 

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