When Kristin Morrison was in her mid-20s, she had no idea what she wanted to do with her life. It was the mid-1990s. She had no career and no direction. She was living in Tiburon, Calif., just over the Golden Gate Bridge from San Francisco, taking classes and trying to figure things out.“When I talk about it, I get chills,” she says now.
Morrison now runs a business advising others on building pet-sitting and pet-walking businesses, and continues to make “a six-figure income,” she says. It is, aptly, called “The Six-Figure Pet Sitting Academy.” She made a drastic change. She slashed her involvement in the day-to-day minutiae of the business so she could focus on the big picture, dealing with clients and key matters like hiring the right employees. “I thought, ‘My business is growing, I need to grow, too. I need to be the captain of the ship, on deck, instead of being in the belly of the ship,’ ” she says. She stopped walking or sitting pets herself. And she promoted one of her employees to take over day-to-day management.
Morrison struggled early on. “I didn’t know what I was doing,” Morrison says. “I had never run a business before. I didn’t know how to get clients. I wasn’t a very good boss in the beginning. I told people what to do. I was like, ‘They work for me,’ ” rather than, ‘They work with me.’ You really need to be a team.”
What’s her advice for those dreaming of following her path into dog walking, or just into starting a business? “Don’t give up your day job [too soon],” she says. “That’s like asking a business to support you before it’s ready.” You need to advertise. “Hire a Facebook advertising expert,” she says. “Facebook FB, +2.10% ads are very important, and there’s a learning curve.” For locally based services such as dog walking, also look at advertising on Nextdoor.
Source: News Formal (newsformal.com)
All those tech billionaires in that God forsaken place? Do they care how much they pay for walking their dogs? How much Steve Jobs paid? How about those Google crazies? Why not millions or billions? Better idea start walking Trumps, Kushners, Obamas or even dead Epsteins?
WALK the Babybabys
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