This $4,000 mattress of the future promises to end snoring for good: 'Sleep deprivation is the new smoking'

In the city that never sleeps, one company is betting people will shell out thousands to spend their nights on the same kind of bed that Mark Zuckerberg , Elon Musk and the NBA’s Jimmy Butler use.

“I think of sleep in the same way I think of working out,” Franceschetti added. “You need to be consistent, going to bed at the same time, waking up at the same time and then the results will come. And that is how we came up with the concept of sleep fitness.”CEO Matteo Franceschetti, a former competitive athlete, said he approaches sleep with the same discipline and effort he dedicates to his workouts.

And while the Pod 4 Ultra’s price tag of $4,249 isn’t exactly cheap, Franceschetti believes its flexibility — the product can be added on top of your existing mattress rather than buying a new one — will help bring “sleep fitness” to a whole new audience. “A lot of people in technology that are really into longevity and health and fitness and maximum performance realize that, by sleeping eight hours, you really maximize your brain performance,” Franceschetti added.. “For my brain to be at peak performance,” Franceschetti said, “I need to sleep eight hours. We already see that through temperature that we can give you more deep sleep faster. .. And so maybe you will be able, in a few years, to sleep only six hours and get more rest.

Biometrics Elon Musk Mark Zuckerberg Nynext Sleep Sleeping

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