These New Avocado-Dyed T-Shirts Are Made by—Wait for It!—Chipotle

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Chipotle, a sustainable fashion pioneer? The fast-casual restaurant is entering the market with a new collection of organic cotton basics dyed with avocado pits. Avocado pits create a pink-ish dye, and the process is simpler than you think.

, a line of “responsibly sourced” and upcycled clothing and accessories, including T-shirts, leggings, hoodies, bomber jackets, gym bags, hats, phone cases, and baby blankets.

One part of the responsible equation is that almost everything is made with organic cotton from Loomstate, save for a few items in recycled polyester, and all proceeds will benefit organizations focused on sustainable fashion or farming. More novel is the upcycled component: Most of the cotton pieces were naturally dyed using avocado pits from Chipotle restaurants.

Chipotle’s arrival on the sustainable fashion scene is good news for superfans—in a release, the company wrote that “fans can now look as fresh as Chipotle’s real ingredients”—but it’s also a rare instance of food, farming, and fashion coming together. Anyone familiar with the problems ofmay already understand how these industries are interconnected; most of our clothes begin as plants, for starters, and chemical pesticides are as detrimental to wheat and corn as they are to cotton.

 

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