These Fashion Brands Are Turning Self-Care Into An Aesthetic

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"A few years ago, wellness was more linked to fitness or food, and then we saw it trickle to skin care and other areas, as well," says Melissa Hago, the vice president and director of beauty at trend forecasting company Fashion Snoops. "We're seeing it have a 360-degree point of view, where people are realizing that it's not just what you eat but what you're wearing, what your air is like at home, or even what your couch's fabric is made of.

Melissa Moylan, Fashion Snoop's vice president and creative head for women's wear, points out that this shift stems from women's brands that already had health and fitness as an existing core brand value. "Many of them started out selling activewear and offering things like yoga classes, and what they did is so unique and so relevant to today because we're seeing more people building community and fluidity, so that it's not just about the product," she adds..

"Wellness holds such a great force today," she says. "It could and should be perceived from all aspects from the onset of design — how we make them, how we're caring for them, even how we’re disposing of them." Until then, read on to see how self-care has influenced our wardrobe choices, broken down by five different fashion aesthetics, below.

 

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