These Crypto Super Bowl Ads Feel Like Pets.com All Over Again

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Like celebs trying to get you hyped about NFTs, these commercials are aiming to lure in sports fans through the NFL.

in the past week, the Crypto Bowl has echoes of those ill-fated tech-company ads of the past.

Not that all of those companies failed. Autotrader is still around. So is WebMD. If anything, these massive ads might determine just how big crypto can get. All of the market’s early adopters are already in the game, so these ads could be what lures in the crypto-curious. “These companies are desperately scrambling to bring in new customers, ” Northwestern University marketing professor Tim Calkins told MarketWatch this week.

One of the things people often forget about the Pets.com sock puppet is that he actually got a new gig. A couple of years after the site shut down, he was hired by 1-800-BarNone, a company that financed car loans for folks with bad credit. (The firm that revived the career of the Taco Bell chihuahua

 

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Buy a 3D TV!

Maybe. But crypto exchanges are profitable, plowed a fortune into warehouses and advertising, and it’s best-selling product IIRC was a sock puppet.

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