These Are Former American Express CEO Ken Chenault’s Tips On How To Lead Through A Crisis

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“I took them through how we managed crises over 150 years for the company,” he says. “What I also did was emphasize to them some of the growth opportunities we had to take the company to the next level.”

First, leaders need to determine what it will take for their businesses to stay liquid, and what economic metrics they need to achieve, he says. Then, they should address what trends are happening in the marketplace as a result of the crisis. For example, Chenault pointed to recent growth in telehealth and online ordering services companies as good investment opportunities during the pandemic.

Chenault also spoke about how companies and leaders can improve racial equality in corporate America. When Chenault took over at American Express in 2001, there were only two other Black CEOs among all of the S&P 500 companies. He says he was born three years before the landmark Brown v. Board of Education decision, striking down the prevailing separate but equal laws and affording him more opportunities.

 

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