For week two, SheaMoisture will take over to focus on styling, while in week three Suave professionals will teach classes on refreshing and maintaining textured hair.
In week four, Dove and SheaMoisture will partner to share the best tips for continuing your natural hair journey. For those who are looking for a more personalized experience, the beauty app is offering free virtual 1:1 #WashDayLive appointments until June 15 — and people are running, not walking, to take advantage of the deal.
Over 120 appointments were booked on Swivel within the first 24 hours, which means more and more women are excited to learn about their natural texture. And we love to see it.
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