team reached out to place a custom kid’s order. Mentors, like the Ganni cofounder Nicolaj Reffstrup, have also proved a boon. “In Copenhagen, we all know each other and help each other out. Denmark is small, so we really stand together.”Photograph by Rasmus Weng Karlsen.
Ask Ditte Reffstrup who the Ganni girl is and she will tell you it’s not one girl but a movement. And if the brand’s army of chic devotees is any indication, she’s right. When Ditte, 41, and her husband, Nicolaj, 44, took over the small knitwear brand, in 2009, she was a buyer at a concept store and Nicolaj was working at a tech start-up.
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