The Yes Is A New Personalized Online Shopping App Powered By AI

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The Yes tailors every selection to your fashion taste.

The fashion industry has gone through some major changes over the past few months, from struggling small businesses and major brands filing for bankruptcy to top executives and designers calling for an overhaul of the traditional fashion calendar. The industry's future may be in flux, but, an AI-powered app that launched on Wednesday and was co-founded by former COO of Stitch Fix Julie Bornstein and Google and Groupon alum Amit Aggarwal, is betting on a new way for us to shop online.

The Yes aims to relieve decision fatigue while hyper-personalizing every product choice to the user's fashion taste. "No two people will ever have the same experience on The Yes," Senior VP of Brand Partnerships Lisa Green tells NYLON. "What we're doing is providing an opportunity to stop scrolling and start shopping.

"We've spent a ton of time perfecting the search within the app so that it's actually good and useful and meaningful," says Green. "It's a new way of shopping, but we want to maintain the simple pleasure around shopping, which is finding what you want and being able to buy it." Whether you plan on making a purchase on The Yes or not, we suggest you download and check out the app for yourself. For every app download, the company will be donating $1 to

 

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