talking up their finishing techniques. I’m very comfortable discussing finishing, and I think it can make a real difference in the value of a watch. I’m not so comfortable making the same case for transparency, and I am a big advocate of transparency in watchmaking. It is more like a useful thing that all brands should do, rather than some kind of special trait that might have a marketing use. You are right. Transparency should come as a standard.
This is why I suggested that the Swiss government can enter the picture, and incorporate sustainability requirements into Swiss Made. For sure a number of brands did raise prices when the law changed in 2017 to raise the percentage of the watch’s value that has to be from Switzerland, but they do not say that unless you ask them. So, I suppose the brands will also have to proactively address issues… the prospects of which I am not upbeat about. Interesting.
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