ising to the uppermost echelons of marketing leadership comes with unique responsibility. Marketers and brands hold sway over consumers: Advertising and marketing messages can be on par with any type of entertainment or content in reach and impact. Marketers not only respond to but shape people’s values, positions, cares, investments, choices, relationships and decisions.
Uniquely understanding both consumers and customers, driving corporate growth agendas and representing and making clear what companies stand for are core to CMOs’ influence.World’s Most Influential CMOs list assesses each year. Using data from news reports, websites and social networks to measure influence, and working with research partners Sprinklr and LinkedIn, we present the list for 2020.
The global pandemic, followed by the death of George Floyd and the ensuant propulsion of the Black Lives Matter movement, have caused company executives to kick into overdrive so many things—from how people work to how people support one another to diversity in the C-suite, and from digital transformation to inclusive messaging.
And there are more examples in marketing leaders like Target’s Rick Gomez, Denny’s John Dillon, AB InBev’s Marcel Marcondes and Visible’s Minjae Ormes. In many cases, CMOs on the 2020 list—30 of whom are women—built on precedents: Jennifer Sey, senior VP and CMO at Levi Strauss & Co., has over several years worked to solidify Levi’s hold in culture as a storied, progressive brand that stands for inclusion and self-expression for a new generation of consumers.
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