The Privacy Whisperers
Until a comprehensive law is passed, consumers are left to pore over hundreds of lines of obscure lingo in a company’s privacy policy to figure out what a brand is doing with their data. There’s a lot of confusion—some on purpose—but one thing is clear: Americans want transparency. Yesterday. So, we asked the women at tech behemoths working to keep user trust to share—no jargon allowed—how their companies are navigating the complex, confusing, and often controversial world of privacy.
We recognize that people have important questions about how we treat their personal information. Over the past few years, we’ve completely reshaped the way Facebook works: We’ve launched updated tools, like Privacy Checkup and Off-Facebook Activity, to give people more control over their information, and Manage Activity, which makes it easy to archive or remove your old posts.
We introduced Incognito mode, which originated in Chrome, to apps like Google Maps and YouTube. We also introduced autodelete controls for your location history, searches, and other activity data. Plus, we’re looking to the future: Federated learning, a new approach to machine learning, allows developers to make products smarter without your data leaving your device. We publish our research so anyone around the world can leverage it to build privacy-forward products too.
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