Indiana Fever guard Caitlin Clark reacts after missing a 3-point shot against the Connecticut Sun during the fourth quarter of a WNBA basketball game, Tuesday, May 14, 2024, in Uncasville, Conn. Connecticut Sun guard DiJonai Carrington fouls Indiana Fever guard Caitlin Clark during the third quarter of a WNBA basketball game, Tuesday, May 14, 2024, in Uncasville, Conn.
Minnesota coach Cheryl Reeve said everyone involved needs to be more innovative in how players and games are marketed and promoted to take advantage of the potential tsunami for both the league and women’s sports. Another key for the WNBA to emulate the success of the NBA in the 1980s is its franchises must energize local fan bases, said Mike Lewis, a professor at the Goizueta School of Business at Emory University, who studies sports marketing and sports analytics.
Demand already has WNBA teams moving games against Clark’s Indiana Fever to bigger arenas. The two-time defending champion Las Vegas Aces became the first team in the league to sell out its allotted“We’ve used that tool to really expand our audience, our fans across the world,” Taurasi said of social media. “And it’s been amazing to see this rookie class really latch on to that and take it to new levels. And, you know, it’s helped ... the WNBA. It’s helped college basketball.
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