The WNBA Has Teamed Up With High Fashion. It’s a Slam Dunk

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Caitlin Clark,WNBA

Led by players including Caitlin Clark, A’Ja Wilson, and Kelsey Plum, WNBA team members are wearing some sharp looks—with major fashion labels courting them for clicks and sales.

Draft, the talk was not just about her formidable skills on the court. The basketball player caught the attention of fashion lovers for her choice of a head-to-toe Prada ensemble, with details including a white double satin shirt and skirt, an embroidered rhinestone mesh top, black leather sling back pumps, a black handbag and sunglasses.

The 2024 WNBA draft was the most-watched WNBA draft in history peaking at 3.09 million views. In addition to seeing their favorite young women basketball players find out what team they’ll be playing on for the foreseeable future, fans were also treated to a feast of fashion, with players wearing brands ranging from Balmain to Saint Laurent.

“Fashion and basketball have always had a relationship—just look at sneaker partnerships going back to the ’90s and even earlier,” Bordonaro told The Daily Beast. “What’s causing fashion’s surge in interest with these WNBA players is social media. Look at the Instagram accounts dedicated to athletes doing their tunnel walks, and everyone wants to know where these players are getting their fits and who they are wearing.

A’ja Wilson of the Las Vegas Aces before the game against the Puerto Rico National Team on May 11, 2024, at Colonial Life Arena in Columbia, South Carolina.Look no further than two-time WNBA MVP, A’Ja Wilson, and the manner in which her debut signature shoe was announced. After much speculation that Nike would be giving the Las Vegas Aces’ player her own shoe, Wilson confirmed the exciting news through an exceptionally cool, sartorial mic-drop.

In a statement, Skims founder Kim Kardashian said, “I’m proud to launch the new WNBA campaign starring such an incredible cast of athletes. Championing women and women in sports is incredibly important to Skims.” Kinney said that while she’s been working with NBA, WNBA players, and NBA player wives for years, it’s only recently that she’s found that there are brands now approaching her hoping that Brink will wear their designs.

Caitlin Clark WNBA

 

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