Streaming usage peaked the week of Christmas, per Nielsen, as TV users watched 183 billion minutes of content on streamers — the highest weekly figure Nielsen has measured thus far. That was about a third of all TV use during the month and was likely driven by both big titles likeand the relative dearth of original programming on linear TV during that week.
Despite the big Christmas week for streamers, however, cable, streaming and broadcast usage remained fairly steady for December as a whole. That’s been the case for all eight months Nielsen has been issuing its Gauge reports, with no single platform moving by more than than a couple of percentage points month to month.
From May to December, cable averaged just over 38 percent of all TV use, with streaming at 27.7 percent and broadcast at 25.4. Other TV use, including gaming, video on demand and physical media playback, accounts for the remainder.
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