The White House’s new briefing strategy: Short, with lots of commentary

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The White House’s ever-mutating press conferences have found a new form. They’re short, with frequent prepared commentary and press critiques.

They’re short, with frequent prepared commentary and press critiques.It’s a format that has taken shape under new White House press secretary Kayleigh McEnany, who took over her role in April. McEnany initially chose to resurrect the concept of semi-regular briefings in the White House’s press room — which had sat unused forunder her predecessors. But her briefings, often announced at the last minute, have since clocked in, on average, 25 minutes.

“Historically, you stood up there until Helen Thomas said you were done,” said Joe Lockhart, a former press secretary under Bill Clinton, referencing the longtime White House reporter who covered 10 presidents. “These aren’t really briefings. Every day starts with a long opening statement, and then every briefing ends with a set piece. And in between is about 10 minutes of stuff.

White House press briefings under Trump had a freewheeling — and infamous — start, with Spicer walking out on a Saturday evening to falsely state that the president’s inauguration size was “the largest audience to ever witness an inauguration, period, both in person and around the globe.” In the weeks and months that followed, the fireworks and verbal sparring between Spicer and members of the press made the briefings must-see TV.

His daily coronavirus briefings, which sometimes went on for multiple hours as he took round after round of questions from reporters, faded away as the economy, and not the virus, became more of a focus at the White House. There were efforts to modulate the president’s appearances after he and his advisers fielded criticisms for the president’s conflicting claims about the virus and controversial suggestions about therapeutics like hydroxychloroquine or even injecting bleach.

Most recently, Trump went two weeks without answering questions from a group of reporters in public, opting instead for one-on-one interviews. CBS News’ Paula Reid asked McEnany about the decision on Wednesday.

 

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Commentary. We call it bullshit out here.

No information... Just political speech all day every day..

Also called propoganda!

That didn’t take long. We are better off without these canned speeches.

Baghdad Barbie.

City beauty girl, likes Psycho Sociopath trump.

Simply the press should stop covering them They are not news worthy More like a bad Saturday night live

At this rate I will be the next press secretary.

So not really a press conference

It’s the daily whine session of the White House.

News media has become a joke. Not one ever presses on BLM or ANTIFA. Pharma owened!

So another words she’s telling you what you don’t want to hear

It’s called the End Times.

Time to stop going or start calling her out on her lies

I can't believe the press put up with so much crap that comes out of her mouth! She is unbearable

PropogandaBarbie

And the winning Dems hate her which makes it that much better to watch when she hits back

She doesn’t look very short to me, Now MickMulvaneyOMB , 4”3 ..

history will not be kind to PressSec aka FrauGoebbels She is complicit utterly not truthful.

Yet the press acts the same old way. It is complicit in it being manipulated and victimized.

No truth ever from Kay-Lie.

And lies, lots of lies.

Useless!

Don’t forget the flouncing out of the room.

Sounds good to me. Better than listening to you and your ilk disrespecting the presidency and just overall being obnoxious as hell

It's coordinated Right Wing lies directed by KochNetwork & CouncilForNationalPolicy... the DarkMoney group that chose trump to run & ensured his election so they could fill important positions, determine policy & ram their agenda through.

I dont watch it. I watch reruns of the 3 stooges instead

Because Kayleigh is getting exhausted from trying to keep track of her lies that change with every Dinkey Duckin Donald tweet.

amyrigg3 They're making her EARN her pay. Trump is making Damage control very, very tough for her

Kai lee lie

Two things bother me about the briefings. 1. She continues to dress like a high schooler. 2. She points like a rude child rather than learning the pool reporters’ names. I wouldn’t notice if I didn’t view parts with sound off bc her attitude is annoying. Oops, that’s 3 things.

This poor girl is lost. Without that talking points briefing book she reads from, verbatim, she would literally be speechless...

Do they know beforehand what questions will be asked because Contemptuous Press Secretary Barbie always has prepared notes, spins, and answers for everything.

History won’t be kind to Ms. M. Stop drinking the cool aid kiddo PressSec

She is as beautiful as a Barbie doll.

The Trump attacks on the press have done incredible damage. The COVID-19 response is clear evidence of that.

PressSec delivers political theater, nothing more.

Have to adapt when the press spends most of their time yelling their opinions and acting like activists.

Waste of time having these pre-prepared press conferences? Never makes any sense anyway!

You people are shameless. You never ask good questions, only devisive Democrat talking points that are preplanned. So preplanned the she is already waiting for your disgusting comments. The country is catching on. You people have the lowest trust rating in history. You’re failing

But the same ol’ whpresscorps who gladly accepts the nonsense from the podium and doesn’t push back on the lies.

CNN question to McEnney...Does President Trump think the North should have won the civil war. Really? With questions like that. Trump needs a war time press secretary. Smart, and well prepared. Perfect for the job.

She is wonderful.

'mutating'? Modern day journalisminnnnnng.

It's a great way for then to spread FAKE NEWS from a fake president

I still don't understand why the press keep giving liars a platform

Wonder what why they do, if no reporter show up?

I watch most of the briefings and have yet to see one where she didn't lie. I've also never seen one where she actually answers the questions.

Hence PressSec is referred to as BullshitBarbie and McEnemyofthetruth

Lead by a ditzzy B.

Stop showing up

Propaganda Barbie. It’s amazing the amount of evil, sadistic leeches the Trump Administration has brought out from under the rock.

Exactly the kinds of 'press conferences' that one would typically expect to see in a banana republic.

Watching from abroad, fascinating as it is, the American press has become the Democrats Press gang. No objectivity. No impartiality. Speak truth to power has become Get Trump out Who do they think they are ?

It's embarrassing when they're forced to hide the truth behind deception and lies because they know that the truth isn't what they should be telling the people

PressSec has shown the type of person she is .... petty and pathetic !

Deservedly so

Political Campaign promos ... in makeup & hair extensions

She’s awesome. Guess the left doesn’t enjoy getting ripped to shreds by an attractive, smart blonde. 🤷🏻‍♀️ Maybe she’d extend the press conferences if the “journalists” would ask real questions... Politico, not your best article.

So propaganda hits using the media as it’s mouthpiece

Kay Lee has never actually answered a question.

And who is she calling on? I had to turn away yesterday. Useless.

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