The West Coast’s Hottest New Trend? Finding Breathable Air

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Tracking AQI can become an obsession

Smoke from Northern California wildfires is visible over San Francisco on August 19. Photo: David Paul Morris/Bloomberg via Getty Images Every year, it feels like the fires, and the smoke they generate, just get worse and worse. Carlin Fuerst, a Berkeley-based software engineer, has always been aware of the impact of wildfires in the American West. “I grew up in rural Northern California.

Fuerst is far from the only West Coaster who has become increasingly obsessed with AQI. “Last year Mark Zuckerberg was being interviewed, and they said to him, ‘What’s your favorite website outside of Facebook?’ and he said, ‘Well I’m into Purple Air a lot these days,’” Adrian Dybwad, the company’s founder and CEO, told me. Dybwad, originally from South Africa, created Purple Air after he moved to Utah with his wife, where he worked as a network engineer.

The sun rises over Sloan Lake on August 9 amid poor air quality in Denver, Colorado, due to smoke from California wildfires mixed with elevated ozone pollution. Photo: RJ Sangosti/MediaNews Group/The Denver Post via Getty Images Josh Lamb, who lives in the Okanagan valley of British Columbia where the AQI has been as high as 370 over the last few months, said that he checks the AQI “probably 100 times a day.” Several weeks ago, Lamb said he sat on his patio and watched a fire start across town.

 

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