AMC's head of marketing Kim Granito has opened up about an unusual marketing strategy for The Walking Dead: Dead City that will be coming to New York later this week, ahead of the series premiere. The Walking Dead: Dead City features Maggie and Negan after the events of The Walking Dead, the pair on a journey to Manhattan to rescue Maggie's son Hershel.
We are obviously looking to raise awareness out there, and we think there’s an opportunity to bring in people who have fallen off over time and new viewers as well. One of the key points of differentiation with the new programs is that they are in pretty notable locations.
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