One of Disney Plus' biggest challenges, when it launches in the US on November 12, will be pushing beyond the company's family friendly image to attract a broader audience of streaming users, Kevin Mayer, the Disney exec overseeing the platform, said at a media event in New York in November. A two-month trial of the service in the Netherlands shed some light on how the effort is faring, execs at the event said.
One of Disney Plus' biggest challenges, when it launches in the US on November 12, will be pushing beyond the company's family friendly image to attract a broader audience of streaming users, Kevin Mayer, the Disney exec overseeing the platform, said at a media event in New York in November. A two-month trial of the service in the Netherlands shed some light on how the effort is faring, execs at the event said.
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