The TikTok Dance Is Back, Thanks to Lizzo's 'About Damn Time'

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On the latest episode of ‘Don’t Let This Flop’, the hosts discuss why the TikTok dance seemed to die down and how Lizzo brought it back to life

Like many people, Lizzo became very active on TikTok during that same Spring 2020 dance flood of the app, and she posts a. She’ll cook vegan food on there, show off her ass, be exceptionally horny for Chris Evans. In her content, she’s incredibly charming in all the ways you want a good creator to be, but rarely get to see from a major pop star.

In the process, it feels like Lizzo has been studying not just how to make a hit click on TikTok, but also what helps make it happen organically. It’s a feat that Lil Nas X had done best so far, and she came close with her last single “Rumors” featuring Cardi B. The song blew up because of an animated video another creator had made that featured the characters doing a.

Now with “About Damn Time,” Lizzo has taken the song’s success into her and her TikTok following’s hands. She aggressively promoted the sound on her page, intertwining it with a mix of tried and true pop star marketing tactics, typical

 

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