Kelli Jones launched her Indiana-based VC firm Sixty8 Capital to invest in underrepresented founders in the Midwest.After realizing the majority of venture capital firms focus on coastal companies, Kelli Jones saw an opportunity to invest in underrepresented midwestern founders.
“The talent is here; the entrepreneurs are here,” says Jones, referring to the momentum behind businesses in the Midwest and the graduates emerging from the region’s top engineering schools. “I moved back home to Indianapolis because I saw the opportunity to move quicker. There’s really not a lot going on that’s focused on diverse founders in the Midwest.
While this is her first time running a VC firm, Jones believes her past experiences—including launching a marketing company in 2016, working in sales and marketing for venture-backed media companies such as Blavity and managing programs for TechStars—will help her spot the under-the-radar startups destined for success.
In addition to her interest in fintech and edtech companies, Jones also has her eye on startups outside the tech sector in beauty, health, wellness and consumer packaged goods, all of which“I love products that are solving problems in our community, and that are founded by people that understand the problems in our community,” says Jones.
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